Unleashing The Power Of Localization Tools

Unleashing The Power Of Localization Tools

Using localization tools to your advantage can help you penetrate international markets and grow your business. Learn how with our guide.

Posted by Abhi Chatterjee on June 21, 2023

With the world becoming more connected, businesses are expanding their reach across borders. However, with this expansion comes the challenge of language barriers and cultural differences. This is where localization tools come into play. Localization tools help businesses translate their content and adapt it to the culture of their target audience. In this blog, we will delve deeper into what localization tools are, how they work, and the types of tools available. We will also provide you with a list of the top 10 localization tools that can help you streamline your localization process. Lastly, we will discuss how to choose the best tool for your business based on your requirements and budget. Read on to unleash the power of localization tools and take your business global!

What Are Localization Tools?

Localization tools are software used to translate digital content into multiple languages and adapt it to specific cultures and regions. Examples include SDL Trados, MemoQ, and Smartling. These tools are crucial for businesses seeking to expand their global presence.

Understanding The Localization Process

Streamlining the localization process is essential for businesses looking to expand their global reach. Successful localization requires understanding the target audience's culture and language. Collaboration between localization professionals, translators, and developers is necessary to ensure effective translation management. Efficient localization workflows can be established through the use of powerful localization tools like TMS and CAT tools. These tools provide functionality such as video game or software localization in real-time for mobile apps or web apps while maintaining version control. You can also automate your workflow using GitHub or Lokalise for large projects.

Types Of Localization Tools Available

Businesses expanding their global reach require accurate and efficient translation. The different types of localization tools available aid in streamlining the process. Translation Management Systems (TMS) automate workflows while Computer-Assisted Translation (CAT) Tools assist human translators. Terminology Management Tools ensure consistency across translations with Content Management Systems (CMS) allowing easy creation and delivery of multi-lingual content. Localization Testing Tools validate linguistic accuracy.

Self-Translation Tools for Localization

For smaller localization projects with budget constraints, self-translation tools for localization can be highly beneficial. Such tools can be used to effectively translate content in different languages without relying on a professional translator. However, it is crucial to carefully review and edit all translations made using these tools as they may not always produce accurate results leading to potential errors. In contrast, professional translation services are more reliable when dealing with large-scale or complex localization projects that require high-quality results and accuracy assurance.

Translation Services for Localization

Translation services are an integral part of any localization workflow as they guarantee accurate and effective translations. Translation memories are particularly useful when dealing with large projects with many repeated phrases or sentences. Machine translation may seem like a great option because of its speed but often fails to capture the nuances of language or culture. Professional translators are still the best option for quality assurance (QA) and project management. Choosing the right translation service provider depends on factors like content complexity, functionality requirements (e.g., mobile app vs web app), and new market expansion plans.

In-App Messaging Localization Tool: Userpilot

Businesses can communicate with customers in their local language through In-App messaging localization tools. One such popular tool is Userpilot which lets businesses manage localized messaging campaigns. It helps translate messages into numerous languages and target users based on location or language preference. Additionally, it offers insights to measure the effectiveness of localization efforts. Such tools are essential for businesses looking to expand into new markets and cater to a global audience.

In-App Self-Service Support Localization Tool: Userpilot

Userpilot's In-App Self-Service Support Localization Tool streamlines the localization workflow by enabling businesses to translate their mobile or web app's translatable content into multiple languages in real-time. The tool's functionality includes A/B testing, user segmentation, project management, quality assurance (QA), and analytics. Userpilot integrates with other translation software like MemoQ and Lokalise to leverage translation memories (TMs) and glossaries for consistent translation quality across large projects. With Userpilot, software developers, project managers, professional translators can collaborate seamlessly on a centralized platform without losing version control or compromising the user experience.

Automatic Website Localization Software

Automated website localization software is highly functional for businesses with a large volume of translatable content. It simplifies the translation process and helps in cost reduction by utilizing machine translation mechanisms. However, it lacks human touch in terms of understanding cultural variances. A reputable tool must support several languages, offer features like real-time collaboration, version control & quality assurance, and have an easily accessible user interface. Popular ones include Google Translate, Lokalise, Github among others providing automation with precision in translation quality assurance.

Top 10 Localization Tools for Localization Managers

Localization managers have a wide range of options to choose from when it comes to picking the right localization tool for their projects. Popular options include SDL Trados, MemoQ, Smartling, Memsource and Transifex. However, there are other noteworthy tools like Wordbee that provide collaborative translation management system designed for businesses of all sizes or OneSky App which offers real-time collaboration features for mobile app or game localization. Another option is MotionPoint which provides a solution for software developers that want to expand into new markets by translating marketing assets on web pages via Google Translate API or Lokalise providing platform supporting project management directly from Github version control. It is important to note that these tools offer different functionalities ranging from translation memory creation to QA tools or even machine translations. Choosing the right one depends on the complexity of your localization project and your specific workflow needs.

1. Multilocale

Multilocale is an essential localization tool that provides a streamlined workflow for your localization project. This translator enables you to create multiple versions of your web or mobile app without any hassle. It also supports automatic content detection and provides translation memories that enhance the quality assurance of your translated content. The translation management system (TMS) functionality offers an organized localization workflow for software developers and project managers. Its intuitive user interface makes it simple for professional translators to manage large projects efficiently while being open-source in nature.

2. OneSky App

OneSky App is an innovative cloud-based solution that assists localization managers in streamlining their translation process. This advanced translation management system supports more than 50 file formats and seamlessly integrates with popular content management systems. In addition to these features, OneSky also offers professional translation services performed by expert human translators. With OneSky's powerful software tools and real-time quality assurance functionality, you can ensure the highest possible level of accuracy and consistency across all your translated content.

3. MotionPoint

MotionPoint offers an all-in-one localization platform for websites with support for over 70 languages. Along with translation services, it also optimizes your website's SEO and ensures cultural accuracy with advanced machine-learning technology. This makes MotionPoint an ideal solution for businesses aiming to capture new markets by eliminating language barriers in their online presence.

4. GlobalLink

Businesses can streamline their translation process with GlobalLink, a cloud-based localization management platform. With real-time project tracking, automated workflows, and advanced reporting capabilities, GlobalLink simplifies the localization workflow while increasing efficiency and reducing costs. Gain valuable insights into your localization metrics to make informed decisions for your business's success.

5. Localize

Localize offers a complete set of tools to make the localization process smoother for translators and localization project managers alike. Its functionality includes translation memories that allow you to save translated text for future use, glossaries to ensure consistency across different language versions, and quality assurance checks to maintain high translation quality. Localize's integration with CMS platforms like WordPress and Shopify also makes it easy to manage translatable content on your website or web app. With its real-time collaboration features, you can work more efficiently with professional translators or even software developers on large projects.

6. MemoQ

Computer-assisted translation (CAT) tool MemoQ helps streamline the localization process by creating and sharing translation memories and glossaries for consistency. With quality assurance (QA) checks and auto-correction functionality, MemoQ ensures accurate translations for over 70 different file formats. MemoQ also integrates with other tools like Microsoft Office, making it an excellent choice for project managers and professional translators alike looking to increase efficiency in their localization workflow.

7. Phrase

Phrase is a powerful cloud-based localization tool that streamlines the entire process. With its advanced functionality like translation memory and machine translation coupled with real-time previews of translatable content make it an excellent choice for localization projects of any size. Its integration with popular development tools like GitHub and Jira helps maintain version control while streamlining the localization workflow. Additionally, it supports over 60 file formats (including HTML), making it perfect for websites and web apps alike.

8. Localazy

Localazy is a powerful cloud-based localization platform designed to streamline your workflow as a translator or localization manager. With its advanced functionality, you can easily manage translation memories, glossaries and other crucial aspects of the localization process. Whether you are working on a new market strategy or marketing assets for an app or website, Localazy's Translation Management System (TMS) can help ensure high-quality translations with real-time updates and quality assurance checks. The software works with most popular content management systems like WordPress or Webflow, plus APIs for Google Drive or GitHub integration.

9. Transifex

As a localization platform, Transifex ensures that businesses and organizations can simplify their translation process with its user-friendly interface and support for several file formats. Collaboration is made more efficient through features like in-context editing and translation memory. By integrating with tools like Github and JIRA, software developers can better manage their localization workflows while ensuring the quality of translated content. With Transifex, localization managers can also track progress in real-time, communicate effectively with translators, and streamline localization projects.

10. Crowdin

As a cloud-based localization platform, Crowdin streamlines the translation process by providing a user-friendly interface that allows for real-time collaboration between professional translators and machine translation. With support for over 300 file types – including web apps, marketing assets, and video games – Crowdin simplifies even the most complex localization projects. The platform also offers features such as glossaries, terminology management, translation memories, and project management tools like GitHub integration. Additionally, Crowdin's quality assurance checks ensure that every translated piece of content meets high standards of accuracy in different languages.

How To Choose The Best Localization Tool For Your Business?

To select the right localization tool for your business, start by identifying your specific needs and goals. Consider factors such as cost, ease of use, and compatibility with existing systems. Look for features like translation memory, automation, and collaboration tools. Lastly, research multiple options to find the best fit for your business.


In conclusion, localization tools are the key to expanding your business into different cultures and languages. They help you reach a wider audience and create an immersive experience for your users. Understanding the localization process and choosing the right tool for your needs is crucial to success. With an array of tools available, it can be overwhelming to pick one that suits your business requirements. Consider factors such as budget, features, compatibility, and support before making a choice. To learn more about the top 10 localization tools for managers and how to choose the best one for your business, read our comprehensive guide now.

Abhi Chatterjee
Abhi Chatterjee

I am a young writer who loves writing about the restaurant industry. I spend a lot of my time researching about how restaurants work and what makes a restaurant successful. I am here to help you to build a succesful food business.

MultiLocale helps you manage translation files of native and web appsmultilocale

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